Services Marketing : (Record no. 2409)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00747nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00009293 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110328s2003 maua g 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0071199144 : |
| Terms of availability | TK.1606.50 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-Dh-IUB |
| Transcribing agency | BD-Dh-IUB |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 19 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valarie A |
| 245 00 - TITLE STATEMENT | |
| Title | Services Marketing : |
| Remainder of title | integrating customer Focus Across the firm / |
| Statement of responsibility, etc | Valarie A Zeithaml, Mary Jo Bitner |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | McGraw Hill\Irwin, |
| Date of publication, distribution, etc | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx,668p. : |
| Other physical details | illus ; |
| Dimensions | 25cm |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 556 ## - INFORMATION ABOUT DOCUMENTATION NOTE | |
| Information about documentation note | 01\14\04 |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Department | International Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Source of heading or term | Spines |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Services industries |
| Source of heading or term | Spines |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bitner, Mary Jo |
| 942 00 - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha issues (borrowed), all copies | 2 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Withdrawn by 65th FC Meeting (2015) | Dewey Decimal Classification | Library, Independent University, Bangladesh (IUB) | Library, Independent University, Bangladesh (IUB) | General Stacks | 22/12/2003 | 1606.50 | 10 | 6 | 658.8 Z48s | 014553 | 20/08/2017 | 23/07/2017 | 1 | 16/05/2011 | Books | ||||
| Dewey Decimal Classification | Library, Independent University, Bangladesh (IUB) | Library, Independent University, Bangladesh (IUB) | General Stacks | 21/04/2011 | 0.00 | 22 | 7 | 658.8 Z48s | 016698 | 11/04/2017 | 28/03/2017 | 2 | 16/05/2011 | Books | |||||
| Dewey Decimal Classification | Withdrawn for damaged as per the decision of Internal Library Team Meeting on 3/8/2026 | Library, Independent University, Bangladesh (IUB) | Library, Independent University, Bangladesh (IUB) | General Stacks | 21/04/2011 | 0.00 | 7 | 5 | 658.8 Z48s | 016983 | 25/02/2024 | 01/02/2024 | 3 | 16/05/2011 | Books | ||||
| Dewey Decimal Classification | Library, Independent University, Bangladesh (IUB) | Library, Independent University, Bangladesh (IUB) | General Stacks | 19/04/2017 | 8 | 1 | 658.8 Z48s 2003 | 020193 | 09/06/2024 | 05/06/2024 | 5 | 19/04/2017 | Books |