IUB Library OPAC
Marketing : (Record no. 3203)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00612nam a2200217 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00010089 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110328s1995 nyua g 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0026356015 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-Dh-IUB |
| Transcribing agency | BD-Dh-IUB |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 19 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mason, Ralph E [et...al] |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | practices and principles / |
| Statement of responsibility, etc | Ralph E [et...al] Mason |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Glencoe\McGraw-Hill, |
| Date of publication, distribution, etc | 1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx,588p. : |
| Other physical details | illus ; |
| Dimensions | 26cm |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 556 ## - INFORMATION ABOUT DOCUMENTATION NOTE | |
| Information about documentation note | 2005\01\26 |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Department | Marketing |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Source of heading or term | Spines |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Library, Independent University, Bangladesh (IUB) | Library, Independent University, Bangladesh (IUB) | General Stacks | 21/04/2011 | 2 | 1 | 658.8 M345 | 015384 | 08/06/2014 | 28/05/2014 | 1 | 16/05/2011 | Books | |||||
| Dewey Decimal Classification | Library, Independent University, Bangladesh (IUB) | Library, Independent University, Bangladesh (IUB) | General Stacks | 21/04/2011 | 3 | 2 | 658.8 M345 | 015385 | 03/04/2014 | 18/03/2014 | 2 | 16/05/2011 | Books |