The Guru Guide to Marketing : (Record no. 539)

MARC details
000 -LEADER
fixed length control field 00780nam a2200253 a 4500
001 - CONTROL NUMBER
control field 00011385
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251029192216.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110328s2003 njua g 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0471213772 :
Terms of availability TK1996.00
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhIUB
Transcribing agency BD-DhIUB
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 19
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Boyett, Joseph H
245 00 - TITLE STATEMENT
Title The Guru Guide to Marketing :
Remainder of title a concise guide to the best ideas from today's top marketers /
Statement of responsibility, etc Joseph H Boyett, Jimmie T Boyett
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken :
Name of publisher, distributor, etc John Wiley and Sons,
Date of publication, distribution, etc 2003.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 252p. :
Other physical details illus ;
Dimensions 24cm
520 0# - SUMMARY, ETC.
Summary, etc Business
556 ## - INFORMATION ABOUT DOCUMENTATION NOTE
Information about documentation note 2006\07\20
526 ## - STUDY PROGRAM INFORMATION NOTE
Department International Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Source of heading or term Spines
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales Promotion
Source of heading or term Spines
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Boyett, Jimmie T
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) General Stacks 21/04/2011   0.00 2 658.8 B791g 017223 13/08/2017 25/07/2017 1 11/05/2011 Books