MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02994nam\a2200337\a\4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
56735 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20231122150656.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
231122s2020 nyu 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9780593084007 |
| Qualifying information |
(hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9780593084014 |
| Qualifying information |
(ebook) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
LBSOR/DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
BD-DhIUB |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.812 |
| Edition number |
23 |
| Item number |
S4251f |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Scott, David Meerman, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Fanocracy : |
| Remainder of title |
turning fans into customers and customers into fans / |
| Statement of responsibility, etc |
David Meerman Scott and Reiko Scott ; foreword by Tony Robbins. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Canada: |
| Name of publisher, distributor, etc |
Penguin , |
| Date of publication, distribution, etc |
2020 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 284 pages ; |
| Dimensions |
22 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Our story -- Strength through fandom -- The power of fan-centric business -- Get closer than usual -- Let go of your creations -- Give more than you have to -- Build identity to become more than the product -- Be smart about influencers -- Break down barriers -- Listen to rehumanize -- Tell the truth, especially when it hurts -- Develop employees who are fans -- A passionate life -- Share your fandom. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Fandom isn't just for actors, athletes, musicians, and authors anymore. It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans. The most powerful marketing force in the world isn't social media, email blasts, search ads, or even those 15 second commercials before a YouTube video. It's fandom. David Meerman Scott and his daughter Reiko are very different - one is a baby boomer business strategist, the other a millennial medical student. But both noticed that the kind of enthusiasm they once reserved for pleasures like the Grateful Dead (David) and Harry Potter (Reiko) now extends to all sorts of companies and organizations. So they teamed up to explore a big question: Why do some brands, even in supposedly boring categories like car insurance and enterprise software, attract not just customers but raving fans? The key is creating what they call a "fanocracy" - an organization that puts the needs and wishes of fans ahead of every other priority. It can be scary, at first, to focus on intangibles like community, generosity, and fun, rather than squeezing every penny from each interaction. But those who apply the strategies in Fanocracy are more likely to dominate their categories. And beyond the financial benefits, fanocracies spread more joy and inspiration to the world at large"-- |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| School name |
School of Business and Entrepreneurship |
| Department |
Marketing |
| Shelving Location |
Reference Stacks |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Karim International |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Relationship marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer relations |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer loyalty. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Fans (Persons) |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Scott, Reiko, |
| Relator term |
author. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Online version: |
| Main entry heading |
Scott, David Meerman. |
| Title |
Fanocracy. |
| Place, publisher, and date of publication |
[New York, New York] : Portfolio/Penguin, [2020] |
| International Standard Book Number |
9780593084014 |
| Record control number |
(DLC) 2019027345 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
IUB Library OPAC