Advertising excellence / (Record no. 8134)

MARC details
000 -LEADER
fixed length control field 00786nam a2200253 a 4500
001 - CONTROL NUMBER
control field 00006321
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110328s1995 nyua g 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 007006847X
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhIUB
Transcribing agency BD-DhIUB
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 19
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bovee, Courtland L.
245 00 - TITLE STATEMENT
Title Advertising excellence /
Statement of responsibility, etc Courtland L. Bovee, John V. Thill, George P. Dovel, Marian Burk Wood
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill, Inc.,
Date of publication, distribution, etc 1995.
300 ## - PHYSICAL DESCRIPTION
Extent xxxvi, 561+v.p. :
Other physical details ill. ;
Dimensions 27.5 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes index and bibliographical references
520 0# - SUMMARY, ETC.
Summary, etc Business
556 ## - INFORMATION ABOUT DOCUMENTATION NOTE
Information about documentation note 2000-08-09
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Publicity
Source of heading or term Spines
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Thill, John V.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Dovel, George P.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wood, Marian Burk
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) General Stacks 21/04/2011 4 2 659.1 B783a 010720 16/07/2014 15/07/2014 1 16/05/2011 Books