Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 2347

003 - CONTROL NUMBER IDENTIFIER

• control field: BD-DhIUB

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20180521125254.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 180521|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: BD-DhIUB
• Transcribing agency: BD-DhIUB

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name as entry element: Brand name products
• General subdivision: Management.

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (BD-DhIUB)0: Keller, Kevin Lane, 1956- 2346, Strategic brand management :, c2015.