Normal view MARC view
  • marketing

Entry Topical Term

Number of records used in: 20

001 - CONTROL NUMBER

  • control field: 78

003 - CONTROL NUMBER IDENTIFIER

  • control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

  • control field: 20110531145414.0

008 - FIXED-LENGTH DATA ELEMENTS

  • fixed length control field: 110531|||a|||||| | ||| d

040 ## - CATALOGING SOURCE

  • Original cataloging agency: OSt
  • Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

  • Topical term or geographic name as entry element: marketing

670 ## - SOURCE DATA FOUND

  • Source citation: Work cat.: (OSt)6813: Kotler, Philip 77, Principles of marketing /, 1999.