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Advertising principles and problems / Charles J. Dirksen, Arthur Kroeger

By: Dirksen, Charles JContributor(s): Kroeger, ArthurMaterial type: Text

TextPublication details: Homewood, Illinois : Ricard D. Irwin, 1973. Edition: 4th edDescription: xiii, 655 p. : ill. ; 23.5 cmISBN: 0256014027Subject(s): PublicityDDC classification: 659.1 Subject: Business

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Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	General Stacks	659.1 D599a (Browse shelf(Opens below))	1	Available		001483

Total holds: 0

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Previous	659.1 B427a Introduction to Advertising and Promotion : an integrated marketing communications perspective /	659.1 B782c Contemporary Advertising /	659.1 B783a Advertising excellence /	659.1 D599a Advertising principles and problems /	659.1 K64a Advertising inside out /	659.1 L933m Measuring advertising effectiveness /	659.1 M817a Advertising worldwide : concepts, theories and practice of international, multinational and global advertising /	Next