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Winning at new products : accelerating the process from idea to launch / Robert G. Cooper

By: Cooper, Robert GMaterial type: Text

TextPublication details: Reading, Mass. : Addison-Wesley Publishing Company, 1993. Edition: 2nd edDescription: xiii, 358 p. : ill. ; 23.5 cmISBN: 0201563819 :Subject(s): Products | New Products | Production planningDDC classification: 658.575 Subject: Business

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	General Stacks	658.575 C778w (Browse shelf(Opens below))	1	Available		004648

Total holds: 0

Bibliography : p. 341-351

Business

1997-04-10