Advertising management / Rajeev Batra, John G. Myers, David A. Aaker

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Contributor(s):

Material type: Text

TextPublication details: New Delhi : Prentice-Hall of India Private Limited, 1996.Edition: 5th edDescription: xiii, 754 p. : ill. ; 23.5 cmISBN:

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DDC classification:

Subject: Business

List(s) this item appears in: Management

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	Library, Independent University, Bangladesh (IUB) General Stacks	659.1 B334a (Browse shelf(Opens below))	1	Available		006220

Total holds: 0

Includes index

Business

1997-11-24

General Management