Image from Amazon.com

Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / Marieke K. de Mooji, Warren J. Keegan

By: Mooji, Marieke K. deContributor(s): Keegan, Warren JMaterial type: Text

TextPublication details: New York : Prentice Hall, 1991. Edition: 1st edDescription: xi, 440 p. : ill. ; 23 cmISBN: 0134718976Subject(s): PublicityDDC classification: 659.1 Subject: Communication

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	General Stacks	659.1 M817a (Browse shelf(Opens below))	1	Available		006944

Total holds: 0

Browsing Library, Independent University, Bangladesh (IUB) shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)

Previous			No cover image available				No cover image available	Next
Previous	659.1 D599a Advertising principles and problems /	659.1 K64a Advertising inside out /	659.1 L933m Measuring advertising effectiveness /	659.1 M817a Advertising worldwide : concepts, theories and practice of international, multinational and global advertising /	659.1 N532 The New world of advertising	659.1 R961k Kleppner's advertising procedure /	659.1 W456a Advertising : principles and practice /	Next