IUB Library OPAC
Retail management : a strategic approach / Barry Berman, Joel R. Evans.
Material type:
TextPublication details: Delhi : Pearson Education, c2007. Edition: 10th edDescription: xxiii, 654 p. : ill. ; 28 cmISBN: 9788131716700; 9780136087588; 0136087582Subject(s): Retail trade -- ManagementDDC classification: 658.87 LOC classification: HF5429 | .B45 2010| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Books
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Reserve Shelf | Non-fiction | 682.87 B516r 2007 (Browse shelf(Opens below)) | 1 | Available | 019378 |
Includes bibliographical references and indexes.
An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Trading-area analysis -- Site selection -- Retail organization and human resource management -- Operations management : financial dimensions -- Operations management : operational dimensions -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a retail image -- Promotional strategy -- Integrating and controlling the retail strategy.
HRM