IUB Library OPAC
Image from Amazon.com
Strategic brand management / Richard Elliott, Larry Percy.
Material type:
TextPublication details: New Delhi : Oxford University Press, 2007. Description: xiv, 265 p. : ill. ; 25 cmISBN: 0199260001; 9780199260003; 0195692284 (pbk.)Subject(s): Product management | Strategic planningDDC classification: 658.827 LOC classification: HF5415.15 | .E43 2007Online resources: Table of contents only | Contributor biographical information | Publisher description
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
|
General Stacks | Non-fiction | 658.827 E46s 2007 (Browse shelf(Opens below)) | 1 | Available | 019395 |
Total holds: 0
Browsing Library, Independent University, Bangladesh (IUB) shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
|
|
|
|
|
No cover image available | No cover image available | ||
| 658.8001 K87p 1996 Principles of marketing / | 658.800954 B575i 1991 Indian marketing : the case studies / | 658.812 G6767c 2000 Customer relationship management essentials / | 658.827 E46s 2007 Strategic brand management / | 658.827 K2919s 2013 Strategic brand management : building, measuring, and managing brand equity / | 658 T241p 2009 The principles of scientific management / | 658 T241p 2009 The principles of scientific management / |
Includes bibliographical references and index.