Marketing management / Philip Kotler, Kevin Lane Keller.
Material type: Computer filePublication details: Upper Saddle River, N.J. : Prentice Hall, c2012.Edition: 14th [ed.]Description: xxii, 657, [127] p. : col. ill. ; 29 cmISBN:- 9780132102926
- 0132102927
- 9780273753360 (pbk)
- 658.8 22
- HF5415.13 .K64 2012
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Library, Independent University, Bangladesh (IUB) Reference Stacks | 658.8 K87m 2012 (Browse shelf(Opens below)) | 01 | Available | 019461 |
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
Marketing