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Marketing management / Philip Kotler, Kevin Lane Keller.

By: Contributor(s): Material type: Computer fileComputer filePublication details: Upper Saddle River, N.J. : Prentice Hall, c2012.Edition: 14th [ed.]Description: xxii, 657, [127] p. : col. ill. ; 29 cmISBN:
  • 9780132102926
  • 0132102927
  • 9780273753360 (pbk)
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.13 .K64 2012
Contents:
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
List(s) this item appears in: Marketing | Management | Human resource Management
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books Library, Independent University, Bangladesh (IUB) Reference Stacks 658.8 K87m 2012 (Browse shelf(Opens below)) 01 Available 019461
Total holds: 0

Includes bibliographical references and index.

Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.

Marketing