IUB Library OPAC
Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook.
Material type:
TextPublication details: Philadelphia, PA : Kogan Page, 2011. Edition: 5th edDescription: xviii, 483 p. ; 25 cmISBN: 9780749461935; 0749461934; 9780749461942; 0749461942Subject(s): Communication in marketingDDC classification: 658.802 | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Books
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Reference Stacks | Reference | 658.802 S656m 2011 (Browse shelf(Opens below)) | 01 | Withdrawn | 019997 |
Includes index.
New marketing communications -- Branding -- Customer relationship management -- Customer psychology/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- International marketing communications -- Marketing communications plan -- Marketing communications laws and regulations -- Communications tools -- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and pos -- Packaging -- Websites and social media.
Media and Communication