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Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2011.Edition: 13th edDescription: p. cmISBN:
  • 9780073530031 (alk. paper)
  • 0073530034 (alk. paper)
Subject(s): DDC classification:
  • 659.1 22
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Books Books Library, Independent University, Bangladesh (IUB) Reference Stacks Reference 659.1 A681c 2011 (Browse shelf(Opens below)) 01 Not For Loan (Restricted Access) 019987
Total holds: 0

Prev. ed. has title: Contemporary advertising.

Includes index.

Marketing