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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
Material type:
Computer filePublication details: New York : McGraw-Hill Irwin, c2013.Edition: 6th edDescription: xxvii, 642 p. : ill. ; 26 cm.cmISBN: - 9780078112058 (alk. paper)
- 0078112052
- 658.8 23
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Library, Independent University, Bangladesh (IUB) Reserve Shelf | Reference | 658.8 Z48s 2013 (Browse shelf(Opens below)) | 01 | Not For Loan | 020166 |
Total holds: 0
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| 658.4012 B632h 2011 How to prepare a business plan / | 658.4012 P359s 2013 Strategic management : planning for domestic & global competition / | 658.4012 S898 2005 Strategy : create and implement the best strategy for your business. | 658.8 Z48s 2013 Services marketing : integrating customer focus across the firm / | 779 P855 n.d Positive Light. | 954.92 H673 History of Bangladesh 1704-1971, volume III : social and cultural history / |
Includes bibliographical references and index.
Marketing