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E-business and e-commerce management : strategy, implementation and practice / Dave Chaffey.

By: Material type: TextPublication details: Harlow, England ; New York : FT Prentice Hall, 2009.Edition: 3rd edDescription: xxxii, 764 p. : col. ill. ; 27 cmISBN:
  • 9788131725184
Subject(s): DDC classification:
  • 658.872 22
Contents:
Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
List(s) this item appears in: SETS-Computer Science and Engineering | SBE-Accounting | SBE-Finance | SBE-Marketing | SBE-International Business
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Library, Independent University, Bangladesh (IUB) General Stacks Fiction 658.872 C433e 2009 (Browse shelf(Opens below)) 01 Available 021195
Total holds: 0

Includes bibliographical references and index.

Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.

This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.

Computer Science and Engineering

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