Strategic Brand Management : building, measuring, and managing brand equity / Kevin Lane Keller

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Material type: Text

TextPublication details: New Delhi : Pearson Education, 2008.Edition: 3rd edDescription: 714p. : illus ; 25cmISBN:

Subject(s):

DDC classification:

Subject: Business

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	Library, Independent University, Bangladesh (IUB) Reference Stacks	658 K17s (Browse shelf(Opens below))	1	Available		018525

Total holds: 0

Business

2008\08\27

International Business