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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Material type:
TextPublication details: Boston : Pearson, c2013.Edition: 3rd edDescription: xxiiii, 695 p. : col. ill. ; 29 cmISBN: - 9788131756898 (hbk.)
- 658.827 23
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Library, Independent University, Bangladesh (IUB) General Stacks | Non-fiction | 658.827 K2919s 2013 (Browse shelf(Opens below)) | 01 | Available | 021303 |
Total holds: 0
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| 658.800954 B575i 1991 Indian marketing : the case studies / | 658.812 G6767c 2000 Customer relationship management essentials / | 658.827 E46s 2007 Strategic brand management / | 658.827 K2919s 2013 Strategic brand management : building, measuring, and managing brand equity / | 658 T241p 2009 The principles of scientific management / | 658 T241p 2009 The principles of scientific management / | 658 T241p 2009 The principles of scientific management / |
Includes bibliographical references and index.