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Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester.

By: Contributor(s): Material type: TextTextPublication details: St. Leonards, NSW : Allen & Unwin, 2010.Edition: 3rd edDescription: xii, 366 p. : ill. ; 23 cmISBN:
  • 9781741755992
Subject(s): DDC classification:
  • 659.1019 22
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books Library, Independent University, Bangladesh (IUB) Reference Stacks 659.1019 S9661a 2010 (Browse shelf(Opens below)) 01 Not For Loan 024414
Total holds: 0

"New revised international edition"--Cover.

Includes bibliographical references (p. 304-315) and index.