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Media analysis techniques / Arthur Asa Berger.
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TextPublication details: Thousand Oaks, Calif. : SAGE, c2012. Edition: 4th edDescription: xv, 260 p. : ill. ; 23 cmISBN: 9781412987769 (pbk.); 9788132110132 (pbk.)Subject(s): Mass media -- Methodology | Mass media criticismDDC classification: 302.2301 | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Reference Stacks | Non-fiction | 302.2301 B4961m 2012 (Browse shelf(Opens below)) | 01 | Available | 024582 |
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| 076 R2631o 2006 Online Journalism : a basic text / | 302.23 B2251i 2010 Introduction to mass communication : media literacy and culture / | 302.23 M426m 2005 Media discourses : analysing media texts / | 302.2301 B4961m 2012 Media analysis techniques / | 302.231 G263s 2013 Social media audit : measure for impact / | 332.1091767 C976 2010 Current issues in Islamic banking and finance : resilience and stability in the present system / | 332.10973 M678p 2009 Financial markets and institutions / |
Includes bibliographical references (p. 247-251) and indexes.
Techniques of interpretation -- Semiotic analysis -- Marxist analysis -- Psychoanalytic criticism -- Sociological analysis -- Applications -- Murderers on the orient express -- Seven points on the game of football -- The maiden with the snake : interpretations of a print advertisement -- All-news radio and the american bourgeoisie -- Video games : a new art form -- Cell phones, social media, and the problem of identity.