International marketing / Michael R. Czinkota, Ilkka A. Ronkainen.
Material type: TextPublication details: Mason, OH : South-Western Cengage Learning, c2013.Edition: 10th edDescription: xxxv, 677 p. : col. ill., col. maps ; 28 cmISBN:- 9781133588399
- 658.85 22
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Reference Books | Library, Independent University, Bangladesh (IUB) Reference Stacks | Reference | 658.85 C9989i 2013 (Browse shelf(Opens below)) | 01 | Not For Loan | 024826 |
Total holds: 0
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658.802 S656m 2011 Marketing communications : integrating offline and online with social media / | 658.83 K9637m 2015 Marketing research : | Financial accounting, reporting, and analysis / a global outlook / | 658.83420973 H3931c 2010 Consumer behavior : building marketing strategy / | 658.85 C9989i 2013 International marketing / | 658.85 W436s 2009 Selling : building partnerships / | 658.872 L367e 2002 E-commerce : business, technology, society / | 659.1 A681c 2011 Contemporary advertising and integrated marketing communications / |
Includes bibliographical references and indexes.
Marketing