Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Amit Mookerjee.

By: Contributor(s): Material type: TextTextPublication details: New Delhi : Tata McGraw-Hill Education Private Limited, c2010.Edition: 11th edDescription: xi, 866 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)Subject(s): DDC classification:
  • 658.83420973 22
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Holdings
Item type Current library Collection Call number URL Copy number Status Date due Barcode Item holds
Book's CD/DVD Book's CD/DVD Library, Independent University, Bangladesh (IUB) Book CD/DVD Shelf 658.83420973H3931c (Browse shelf(Opens below)) Link to resource Available CD01061
Books Books Library, Independent University, Bangladesh (IUB) Reference Stacks Reference 658.83420973 H3931c 2010 (Browse shelf(Opens below)) 01 Not For Loan 024861
Total holds: 0

Includes bibliographical references and index.

Marketing