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The magic of Bollywood : at home and abroad / edited by Anjali Gera Roy.

Contributor(s): Material type: TextTextPublication details: New Delhi ; Thousand Oaks : SAGE Publications, 2012.Description: xviii, 334 p. ; 23 cmISBN:
  • 9788132107323 (hard back)
Subject(s): DDC classification:
  • 791.430954 23
Contents:
Introduction / Anjali Gera Roy -- Brand Bollywood and the new Bollywood film. Mainstream Hindi cinema and brand Bollywood: the transformation of a cultural artifact / M. K. Raghavendra -- Post-national B(H)ollywood and the national imaginary / Meena T. Pillai -- Bollywood's soft power: some facts and figures. Bollywood and soft power: content trends and hybridity in popular Hindi cinema / David J. Schaefer and Kavita Karan -- A regional mosaic: linguistic diversity and India's film trade / Sunitha Chitrapu -- Indian films' traditional markets: South Asia, Southeast Asia, Africa, and Russia. "Dada negativity" and Pakistani characters in Bollywood films / Kamal ud Din and Nukhbah Taj Langah -- Soft power and Pakistani viewers / Shahnaz Khan -- Bollywood film culture in Indonesia's mediascapes / Shuri Mariasih Gietty Tambunan -- Indian films in the USSR and Russia: past, present, and future / Elena Igorevna Doroshenko -- Indophilie and Bollywood's popularity in Senegal: strands of identity dynamics / Gwenda Vander Steene -- "Bollywoodization" as (H)Indianization? Bangladesh film industry under national protection / Zakir Hossain Raju -- New territories: Bollywood in the West Australia, Canada, Europe, and New Zealand. From tawa'if to wife? making sense of Bollywood's courtesan genre / Teresa Hubel -- Bollywood in da club: social space in Toronto's "South Asian" community / Omme-Salma Rahemtullah -- Bollywood internet forums and Australian cultural diplomacy / Andrew Hassam -- Addressing the nonresident: soft power, Bollywood, and the diasporic audience / Adrian Athique -- Bollywood's circuits in Germany / Florian Krauss.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books Library, Independent University, Bangladesh (IUB) Available at Centre for Social Science Research 791.430954 M1941 2012 (Browse shelf(Opens below)) 01 Not For Loan 023118
Total holds: 0

Includes bibliographical references and index.

Introduction / Anjali Gera Roy -- Brand Bollywood and the new Bollywood film. Mainstream Hindi cinema and brand Bollywood: the transformation of a cultural artifact / M. K. Raghavendra -- Post-national B(H)ollywood and the national imaginary / Meena T. Pillai -- Bollywood's soft power: some facts and figures. Bollywood and soft power: content trends and hybridity in popular Hindi cinema / David J. Schaefer and Kavita Karan -- A regional mosaic: linguistic diversity and India's film trade / Sunitha Chitrapu -- Indian films' traditional markets: South Asia, Southeast Asia, Africa, and Russia. "Dada negativity" and Pakistani characters in Bollywood films / Kamal ud Din and Nukhbah Taj Langah -- Soft power and Pakistani viewers / Shahnaz Khan -- Bollywood film culture in Indonesia's mediascapes / Shuri Mariasih Gietty Tambunan -- Indian films in the USSR and Russia: past, present, and future / Elena Igorevna Doroshenko -- Indophilie and Bollywood's popularity in Senegal: strands of identity dynamics / Gwenda Vander Steene -- "Bollywoodization" as (H)Indianization? Bangladesh film industry under national protection / Zakir Hossain Raju -- New territories: Bollywood in the West Australia, Canada, Europe, and New Zealand. From tawa'if to wife? making sense of Bollywood's courtesan genre / Teresa Hubel -- Bollywood in da club: social space in Toronto's "South Asian" community / Omme-Salma Rahemtullah -- Bollywood internet forums and Australian cultural diplomacy / Andrew Hassam -- Addressing the nonresident: soft power, Bollywood, and the diasporic audience / Adrian Athique -- Bollywood's circuits in Germany / Florian Krauss.