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Convert! : designing Web sites to increase traffic and conversion / Ben Hunt.

By: Hunt, Ben (Ben R.)Material type: Text

TextPublication details: Indianapolis, Ind. : Wiley Pub., 2011. Description: 1 online resource (xxiii, 288 pages) : illustrationsContent type: text Media type: computer Carrier type: online resourceISBN: 9781118036921; 1118036921; 9781118255827; 1118255828; 9781118036938; 111803693X; 9781118036945; 1118036948Subject(s): Web sites -- Design | Web sites -- Marketing | Internet marketing | Internet advertising | Electronic commerce | Electronic commerce | Internet advertising | Internet marketing | Web sites -- Design | Web sites -- Marketing | Web sites -- Design | Web sites -- Evaluation | Web sites -- TestingGenre/Form: Electronic books. | Electronic books.Additional physical formats: Print version:: Convert!.DDC classification: 658.8/72 LOC classification: HF5415.1265 | .H86 2011ebOnline resources: Wiley Online Library

Contents:

pt. 1. Designing for traffic -- pt. 2. Designing for conversion.

Summary: Provides advice on Web site design and Internet marketing to increase traffic and improve the site's conversion rate.

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Includes index.

pt. 1. Designing for traffic -- pt. 2. Designing for conversion.

Provides advice on Web site design and Internet marketing to increase traffic and improve the site's conversion rate.

Print version record.

Finance