Annual giving primer : how to boost annual giving results, even in a down economy.
Material type: TextPublication details: Sioux City, Iowa : Stevenson, Inc., ©2010.Edition: 2010 edDescription: 1 online resource (80 pages)Content type:- text
- computer
- online resource
- 9781118704066
- 1118704061
- 658.15/224 23
- HG177 .A56 2010
Turn to Challenge Gifts to Bolster Gift Income -- Tried-and-Tested Retention Efforts -- Gift Clubs and Other Ways to Upgrade Donor's Giving -- Work to Broaden Your Donor Base and Raise More First-Time Gifts -- Turn to Board Members, Volunteers and Groups for Help -- Work to Improve Direct Mail Appeal Results -- How to Boost Phonathon Results -- Special Events Will Add to Your Bottom Line -- Raise More Annual Gifts Via Your Website, E-Mail -- Memorial, In-Tribute Gifts Offer Added Ways to Raise Funds -- Handouts, Collateral Materials Help Support Your Request -- Annual Giving Ideas and Examples Worth Doing.
Online resource; title from PDF title page (Wiley; viewed on May 16, 2013).