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The concise encyclopedia of communication / edited by Wolfgang Donsbach.

Contributor(s): Material type: TextTextPublisher: Malden, MA : Wiley Blackwell, 2015Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781118789230
  • 1118789237
  • 9781118789315
  • 1118789318
Subject(s): Genre/Form: Additional physical formats: Print version:: Concise encyclopedia of communicationDDC classification:
  • 302/.03 23
LOC classification:
  • P87.5
Online resources:
Contents:
Title Page; Copyright Page; Contents; Contributors; Introduction; Acknowledgments; Lexicon; A; Accountability of the Media; References and Suggested Readings; Accounting Research; References and Suggested Reading; Acculturation Processes and Communication; References and Suggested Readings; Action Assembly Theory; References and Suggested Readings; Advertisement Campaign Management; Suggested Reading; Advertising; History; The Advertiser's Perspective; The Consumer's Perspective; The Social Perspective; References and Suggested Readings; Advertising, Cross-Cultural.
Advertising: Responses across the Life-SpanReferences and Suggested Readings; Advertising Strategies; References and Suggested Readings; Advocacy Journalism; References and Suggested Readings; Affective Disposition Theories; References and Suggested Readings; Affects and Media Exposure; References and Suggested Readings; Africa: Media Systems; Print and Radio; The Television Age; Independence and Democratization; The Twenty-First-Century African Media System; References and Suggested Readings; Age Identity and Communication; References and Suggested Readings; Agenda Building.
Communication Freedom in AsiaMedia Markets in Asia; References and Suggested Readings; Attending to the Mass Media; References and Suggested Readings; Attitude-Behavior Consistency; References and Suggested Readings; Attitudes; References and Suggested Readings; Audience Research; References and Suggested Readings; Audience Segmentation; References and Suggested Readings; Audiences, Female; References and Suggested Readings; Australia: Media System; References and Suggested Readings; B; Bad News in Medicine, Communicating; References and Suggested Readings; BBC.
Summary: This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date mannerJointly published with the International Communication Association (ICA), the leading academic association of the discipline in the worldRepresents the best and most up-to-date international research in.
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Includes bibliographical references and index.

Description based on print version record and CIP data provided by publisher.

Title Page; Copyright Page; Contents; Contributors; Introduction; Acknowledgments; Lexicon; A; Accountability of the Media; References and Suggested Readings; Accounting Research; References and Suggested Reading; Acculturation Processes and Communication; References and Suggested Readings; Action Assembly Theory; References and Suggested Readings; Advertisement Campaign Management; Suggested Reading; Advertising; History; The Advertiser's Perspective; The Consumer's Perspective; The Social Perspective; References and Suggested Readings; Advertising, Cross-Cultural.

Advertising: Responses across the Life-SpanReferences and Suggested Readings; Advertising Strategies; References and Suggested Readings; Advocacy Journalism; References and Suggested Readings; Affective Disposition Theories; References and Suggested Readings; Affects and Media Exposure; References and Suggested Readings; Africa: Media Systems; Print and Radio; The Television Age; Independence and Democratization; The Twenty-First-Century African Media System; References and Suggested Readings; Age Identity and Communication; References and Suggested Readings; Agenda Building.

Communication Freedom in AsiaMedia Markets in Asia; References and Suggested Readings; Attending to the Mass Media; References and Suggested Readings; Attitude-Behavior Consistency; References and Suggested Readings; Attitudes; References and Suggested Readings; Audience Research; References and Suggested Readings; Audience Segmentation; References and Suggested Readings; Audiences, Female; References and Suggested Readings; Australia: Media System; References and Suggested Readings; B; Bad News in Medicine, Communicating; References and Suggested Readings; BBC.

This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date mannerJointly published with the International Communication Association (ICA), the leading academic association of the discipline in the worldRepresents the best and most up-to-date international research in.

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