Social media marketing / Tracy L. Tuten & Michael R. Solomon.
Material type:
TextPublisher: Los Angeles : Sage, [2015]Copyright date: ©2015Edition: 2nd editionDescription: xiv, 332 pages : illustrations (some color) ; 24 cmContent type: - text
- unmediated
- volume
- 9789351509240
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Library, Independent University, Bangladesh (IUB) Reserve Shelf | 658.872 T966s 2015 (Browse shelf(Opens below)) | 01 | Not For Loan | 025212 |
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| 658.848 P558i International marketing strategy : teachers manual / | 658.85 F9961f 2011 Fundamentals of selling : customers for life through service / | 658.872 L111e 2008 E-commerce : business, technology, society / | 658.872 T966s 2015 Social media marketing / | 658.872 W3731d 2014 The digital marketer : ten new skills you must learn to stay relevant and customer-centric / | 659.1 194a Advertising : theory and practice / | 659.1 A244 The Advertising business : operations, creativity, media planning, integrated communications / |
Includes bibliographical references and index.
Foundations of social media marketing. The horizontal revolution -- Social media marketing strategy -- Social consumers -- Network structure and group influence in social media -- The four zones of social media. Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media data management and measurement. Social media for consumer insight -- Social media metrics.
Computer Science and Engineering