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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Material type:
TextPublication details: Boston : Pearson, c2015. Edition: 4th edDescription: xxviii, 562 p. : col. ill. ; 29 cmISBN: 9780132664257 (hbk.); 9789332542204Subject(s): Brand name products -- ManagementDDC classification: 658.8/27 LOC classification: HD69.B7 | K45 2013
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Reserve Shelf | Non-fiction | 658.827 K2919b 2015 (Browse shelf(Opens below)) | 1 | Available | 023724 |
Total holds: 0
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| 658.81 N817s 1986 Sales management : the complete marketing guide / | 658.81 N817s 1986 Sales management : the complete marketing guide / | 658.81 P189s 2005 Sales and distribution management / | 658.827 K2919b 2015 Strategic brand management : building, measuring, and managing brand equity / | 658.85 F9961f 2011 Fundamentals of selling : customers for life through service / | 669.75095492 A781 2000 Proceedings of the National Seminar on Contamination of Groundwater by Arsenic in Bangladesh / | 669.75095492 A781 2000 Proceedings of the National Seminar on Contamination of Groundwater by Arsenic in Bangladesh / |
Includes bibliographical references and index.