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The marketing imagination / Theodore Levitt.

By: Levitt, Theodore, 1925-2006Material type: TextTextPublication details: New York : London : Free Press ; Collier Macmillan, c1986. Edition: New, expanded edDescription: xxv, 238 p. : ill. ; 25 cmISBN: 0029191807; 0029190908 (pbk.)Subject(s): MarketingDDC classification: 658.8
List(s) this item appears in: Marketing
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books
General Stacks
658.8 L6665m 1986 (Browse shelf(Opens below)) 01 Available 020934
Total holds: 0

Includes bibliographical references and index.

Marketing