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E-commerce : business, technology, society / Kenneth C. Laudon, New York University, Carol Guercio Traver, Azimuth Interactive, Inc.
Material type:
TextPublication details: Delhi : Pearson, c2002. Description: xxxv, 862 p. : ill. ; 24 cmISBN: 812970112XSubject(s): Electronic commerce | Internet marketing | Information technologyDDC classification: 658.872
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Reference Stacks | Reference | 658.872 L367e 2002 (Browse shelf(Opens below)) | 1 | Available | 015045 |
Total holds: 0
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| 658.83420973 H3931c 2010 Consumer behavior : building marketing strategy / | 658.85 C9989i 2013 International marketing / | 658.85 W436s 2009 Selling : building partnerships / | 658.872 L367e 2002 E-commerce : business, technology, society / | 659.1 A681c 2011 Contemporary advertising and integrated marketing communications / | 659.1 B427a 2012 Advertising and promotion : an integrated marketing communications perspective / | 659.1 M854a 2015 Advertising & IMC : principles & practice / |
Includes index.
Finance