Amazon cover image
Image from Amazon.com

Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business / Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson.

By: Contributor(s): Material type: TextTextPublication details: Boston : Houghton Mifflin, 2007.Edition: 4th ed., Completely updated and expanded edDescription: xii, 368 p. ; 23 cmISBN:
  • 9780618785919
  • 0618785914
Subject(s): DDC classification:
  • 658.8 22
Contents:
The guerrilla approach -- What is guerrilla marketing today? -- The need for guerrilla marketing -- The sixteen monumental secrets of guerrilla marketing -- Developing a guerrilla marketing plan -- Developing truly creative marketing -- Selecting the most lethal marketing methods -- Secrets of saving marketing money -- Research : the starting point of a guerrilla marketing campaign -- Minimedia marketing -- Truths about minimedia marketing -- Maximedia marketing -- Guerrilla-style maximedia marketing -- New-media marketing -- E-media marketing -- Info-media marketing -- Human-media marketing -- Nonmedia marketing -- The nature of the guerrilla -- Guerrilla company attributes -- Guerrilla company attitudes -- Guerrilla marketing psychology -- The 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index.
List(s) this item appears in: Marketing | Business | Management | Human resource Management
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books Library, Independent University, Bangladesh (IUB) Reserve Shelf 658.8 L6641g 2007 (Browse shelf(Opens below)) 1 Not For Loan 025814
Total holds: 0

Includes bibliographical references (p. [343]-356) and index.

The guerrilla approach -- What is guerrilla marketing today? -- The need for guerrilla marketing -- The sixteen monumental secrets of guerrilla marketing -- Developing a guerrilla marketing plan -- Developing truly creative marketing -- Selecting the most lethal marketing methods -- Secrets of saving marketing money -- Research : the starting point of a guerrilla marketing campaign -- Minimedia marketing -- Truths about minimedia marketing -- Maximedia marketing -- Guerrilla-style maximedia marketing -- New-media marketing -- E-media marketing -- Info-media marketing -- Human-media marketing -- Nonmedia marketing -- The nature of the guerrilla -- Guerrilla company attributes -- Guerrilla company attitudes -- Guerrilla marketing psychology -- The 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index.

Marketing