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Strategic management and competitive advantage : concepts and cases / Jay B. Barney, The University of Utah William S. Hesterly, The University of Utah.
Material type:
TextPublisher: New York, NY : Pearson, [2019]Edition: 6th editionDescription: xxi, 368 pages : color illustrations ; 27 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780134741147; 0134741145Subject(s): Strategic planning -- Case studies | Business planning -- Case studies | Industrial management -- Case studies | Competition -- Case studies | Business planning | Competition | Industrial management | Strategic planningGenre/Form: Case studies.DDC classification: 658.4012
Contents:
What Is Strategy and the Strategic Management Process? -- Evaluating a Firm's External Environment -- Evaluating a Firm's Internal Capabilities -- Cost Leadership -- Product Differentiation -- Vertical Integration -- Corporate Diversification -- Organizing to Implement Corporate Diversification -- Strategic Alliances -- Mergers and Acquisitions -- International Strategies.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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Reference Stacks | Reference | 658.4012 B2619s 2019 (Browse shelf(Opens below)) | 01 | Available | 026752 |
Total holds: 0
What Is Strategy and the Strategic Management Process? -- Evaluating a Firm's External Environment -- Evaluating a Firm's Internal Capabilities -- Cost Leadership -- Product Differentiation -- Vertical Integration -- Corporate Diversification -- Organizing to Implement Corporate Diversification -- Strategic Alliances -- Mergers and Acquisitions -- International Strategies.
International Business