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Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, N.J. : Wiley, c2010.Description: xv, 188 p. : ill. ; 24 cmISBN:
  • 9780470598825 (hbk.)
  • 0470598824 (hbk.)
Subject(s): DDC classification:
  • 658.8 22
List(s) this item appears in: Marketing
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books Library, Independent University, Bangladesh (IUB) General Stacks 658.8 K874m 2010 (Browse shelf(Opens below)) 01 Available 026904
Total holds: 0

Includes bibliographical references and index.

Marketing