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What's in a Name? : advertising and the concept of brands / John Philip Jones, Jan S Slater

By: Jones, John PhilipContributor(s): Slater, Jan SMaterial type: Text

TextPublication details: New Delhi : Prentice-Hall of India Private Limited, 2003. Edition: 2nd edDescription: xxiii, 308p. : illus ; 23cmISBN: 8120324471 :Subject(s): Publicity | Market Forecasting | BrandsDDC classification: 658.827 Subject: Business

List(s) this item appears in: Media & Communication

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	General Stacks	658.827 J77w (Browse shelf(Opens below))	1	Available		016373

Total holds: 0

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Previous	658.827 B819 Brands : visions and values /	658.827 C552 Co-Branding : the science of Alliance /	658.827 E46s 2007 Strategic brand management /	658.827 J77w What's in a Name? : advertising and the concept of brands /	658.827 K2919s 2013 Strategic brand management : building, measuring, and managing brand equity /	658.827 L477p The Producer's Business Handbook /	658.827 L752b Brand Sense : how to build powerful brands through touch, taste, smell, sight and sound /	Next