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Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes

By: Contributor(s): Material type: TextTextPublication details: Illinois : NTC Business Books, 2000.Edition: 1st edDescription: xxii, 378 p. : ill. ; 24 cmISBN:
  • 0844229520 :
Subject(s): DDC classification:
  • 302.6 19
Subject: Communication
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