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New Korean wave : transnational cultural power in the age of social media / Dal Youg Jin.

By: Material type: TextTextPublisher: Urbana, Chicago : University of Illinois Press, c2016Description: 220 p. : ill. ; 23 cmISBN:
  • 9780252039973 (hardback)
  • 9780252081477 (paperback)
Subject(s): DDC classification:
  • 23 303.483 J617n
Summary: "The 2012 smash "Gangnam Style" by the Seoul-based rapper Psy capped the triumph of Hallyu , the Korean Wave of music, film, and other cultural forms that have become a worldwide sensation. Dal Yong Jin analyzes the social and technological trends that transformed South Korean entertainment from a mostly regional interest aimed at families into a global powerhouse geared toward tech-crazy youth. Blending analysis with insights from fans and industry insiders, Jin shows how Hallyu exploited a media landscape and dramatically changed with the 2008 emergence of smartphones and social media, designating this new Korean Wave as Hallyu 2.0. Hands-on government support, meanwhile, focused on creative industries as a significant part of the economy and turned intellectual property rights into a significant revenue source. Jin also delves into less-studied forms like animation and online games, the significance of social meaning in the development of local Korean popular culture, and the political economy of Korean popular culture and digital technologies in a global context"-- Provided by publisher.
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Holdings
Item type Current library Collection Call number Vol info Copy number Status Date due Barcode Item holds
Books Books Library, Independent University, Bangladesh (IUB) Window on Korea Non-fiction 303.483 J617n (Browse shelf(Opens below)) 2016 01 Available WOK000340
Total holds: 0

Includes bibliographical references and index.

"The 2012 smash "Gangnam Style" by the Seoul-based rapper Psy capped the triumph of Hallyu , the Korean Wave of music, film, and other cultural forms that have become a worldwide sensation. Dal Yong Jin analyzes the social and technological trends that transformed South Korean entertainment from a mostly regional interest aimed at families into a global powerhouse geared toward tech-crazy youth. Blending analysis with insights from fans and industry insiders, Jin shows how Hallyu exploited a media landscape and dramatically changed with the 2008 emergence of smartphones and social media, designating this new Korean Wave as Hallyu 2.0. Hands-on government support, meanwhile, focused on creative industries as a significant part of the economy and turned intellectual property rights into a significant revenue source. Jin also delves into less-studied forms like animation and online games, the significance of social meaning in the development of local Korean popular culture, and the political economy of Korean popular culture and digital technologies in a global context"-- Provided by publisher.