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Hallyu 2.0 : the Korean wave in the age of social media / edited by Sangjoon Lee and Abe Mark Nornes.
Material type:
TextSeries: Perspectives on contemporary KoreaPublisher: Ann Arbor : University of Michigan Press, c2015Description: 268 p. ; 23 cmISBN: 9780472072521 (hardback); 9780472052523 (paperback)Subject(s): Social media -- Korea (South) | Popular culture -- Korea (South)DDC classification: 302.231 Summary: "Collectively known as Hallyu, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. In recent years, Korean popular culture has also become the subject of academic inquiry. Whereas the Hallyu's impact on Korea's national image and domestic economy, as well as on transnational cultural flows, have received much scholarly attention, there has been little discussion of the role of social media in Hallyu's propagation. Contributors to Hallyu 2.0: The Korean Wave in the Age of Social Media explore the ways in which Korean popular cultural products are shared by audiences around the globe; how they generate new fans, markets, and consumers through social media networks; and how scholars can analyze, interpret, and envision the future of this unprecedented cultural phenomenon"-- Provided by publisher.
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Window on Korea | Non-fiction | 302.231 H1741 (Browse shelf(Opens below)) | 2015 | 01 | Available | WOK000850 |
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| 302.23095195 P2351u Understanding hallyu : the Korean wave through literature, webtoon, and mukbang / | 302.23095195 R5952 The rise of K-dramas : essays on Korean television and its global consumption / | 302.23095519 C9682 Cultural landscapes of Korea / | 302.231 H1741 Hallyu 2.0 : the Korean wave in the age of social media / | 303.34095 L4343 Leadership in East Asia : Globalization, Innovation and Creativity in Japan, South Korea and China / | 303.34095193 L7321 Leader symbols and personality cult in North Korea : the leader state / | 303.375095193 M9961c The cleanest race : how North Koreans see themselves and why it matters / |
Includes bibliographical references and index.
"Collectively known as Hallyu, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. In recent years, Korean popular culture has also become the subject of academic inquiry. Whereas the Hallyu's impact on Korea's national image and domestic economy, as well as on transnational cultural flows, have received much scholarly attention, there has been little discussion of the role of social media in Hallyu's propagation. Contributors to Hallyu 2.0: The Korean Wave in the Age of Social Media explore the ways in which Korean popular cultural products are shared by audiences around the globe; how they generate new fans, markets, and consumers through social media networks; and how scholars can analyze, interpret, and envision the future of this unprecedented cultural phenomenon"-- Provided by publisher.