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Cases in marketing management and strategy : an Asia-Pacific perspective / John A. Quelch, Siew Meng Leong, Swee Hoon Ang, Chin Tiong Tan

TextPublication details: New York : Prentice Hall, 1996. Edition: 1st edDescription: xi, 507 p. : ill. ; 23.5 cmISBN: 0135770572 :Subject(s): Market management | Market planningDDC classification: 658.8009 Subject: Business

List(s) this item appears in: Management | Human resource Management

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	General Stacks	658.8009 Q3c (Browse shelf(Opens below))	1	Available		008030

Total holds: 0

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Previous	658.8003 S529m Marketing terms : definitions, explanations and\or aspects /	658.8005492 F238b Bangladeser panya bipanan byabastha (marketing in Bangladesh) /	658.8009 P954 European casebook on principles of marketing /	658.8009 Q3c Cases in marketing management and strategy : an Asia-Pacific perspective /	658.800954 B575i 1991 Indian marketing : the case studies /	658.800954 P199m Marketing in the new era : combating competition in a globalizing economy /	658.80095492 B216 Bangladesh Case Studies in Marketing /	Next