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Basic marketing : a global-managerial approach / William D. Jr. Perreault, E. Jerome McCarthy

By: Contributor(s): Material type: TextTextPublication details: New York : Irwin\McGraw-Hill, 1996.Edition: 12th edDescription: xxvi, 829 + v.p. : ill. ; 26 cmISBN:
  • 0256139903
Subject(s): DDC classification:
  • 658.8 19
Subject: Business
List(s) this item appears in: Marketing | Management | Human resource Management
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books Library, Independent University, Bangladesh (IUB) General Stacks 658.8 P455b (Browse shelf(Opens below)) 1 Available 009049
Books Books Library, Independent University, Bangladesh (IUB) General Stacks 658.8 P455b (Browse shelf(Opens below)) 2 Available 009050
Books Books Library, Independent University, Bangladesh (IUB) General Stacks 658.8 P455b (Browse shelf(Opens below)) 3 Available 009051
Total holds: 0

Includes index and bibliographical references

Business

1999-08-12

General Management