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Introduction to Advertising and Promotion : an integrated marketing communications perspective / George E Belch, Michael Belch

By: Contributor(s): Material type: TextTextPublication details: Chicago : Irwin, 1995.Edition: 3rd edDescription: xxii,762p : ill ; 28cmISBN:
  • 0256136963 :
Subject(s): DDC classification:
  • 659.1 19
Subject: Business
List(s) this item appears in: Marketing
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books Library, Independent University, Bangladesh (IUB) Reserve Shelf 659.1 B427a (Browse shelf(Opens below)) 1 Not For Loan 003372
Books Books Library, Independent University, Bangladesh (IUB) Reserve Shelf 659.1 B427a (Browse shelf(Opens below)) 2 Not For Loan 004553
Books Books Library, Independent University, Bangladesh (IUB) General Stacks 659.1 B427a (Browse shelf(Opens below)) 3 Available 009322
Total holds: 0

Business

1996-01-28

Media and Communication