TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,William D
TI  - Basic marketing: a management approach  
SN  - 0256068658
U1  - 658.8 19
PY  - 1990///
CY  - Homewood, IL
PB  - IRWIN
KW  - Marketing
KW  - Spines
N1  - gm
N2  - Business
ER  -