TY  - BOOK
AU  - Cravens,David W
TI  - Strategic marketing
T2  - The Irwin series in marketing
SN  - 0256087938
U1  - 658.802 19
PY  - 1991///
CY  - Homewood, IL
PB  - IRWIN
KW  - Marketing
KW  - Spines
KW  - Decision making
KW  - Management
N1  - mkt
N2  - Business
ER  -