TY  - BOOK
AU  - O'Dell,William F.
AU  - Ruppel,Andrew C.
AU  - Trent,Robert H
TI  - Marketing decision making: analytic framework and cases  
SN  - 0538195002
U1  - 658.83 19
PY  - 1976///
CY  - Cincinnati
PB  - South-Western Publishing Co.
KW  - Marketing
KW  - Spines
KW  - Decision making
N1  - Bibliography : p. 293; mkt
N2  - Business
ER  -