TY  - BOOK
AU  - Manson,Charlotte H.
AU  - Perreault,William D.
TI  - The marketing game
SN  - 0256060134
U1  - 658.8 19
PY  - 1987///
CY  - Sydney
PB  - Richard D. Irwin, Inc.
KW  - Marketing
KW  - Spines
KW  - Game theory
KW  - Decision making
N1  - mkt
N2  - Business
ER  -