TY  - BOOK
AU  - Gerson,Richard F.
TI  - Writing and implementing a marketing plan
T2  - A Fifty-Minute Series Book
SN  - 1560520833
U1  - 658.8 19
PY  - 1991///
CY  - Menlo Park
PB  - Crisp Publications, Inc.
KW  - Marketing
KW  - Spines
KW  - Planning
KW  - Writing
N1  - mkt
N2  - Business
ER  -