TY  - BOOK
AU  - McDaniel,Carl
AU  - Gates,Roger
TI  - Contemporary marketing research
SN  - 0314061223 :
U1  - 658.83 19
PY  - 1996///
CY  - New York
PB  - West Publishing Company
KW  - Marketing research
KW  - Spines
N1  - Includes bibliographical references and index; mkt
N2  - Business
ER  -