TY  - BOOK
AU  - Severin,Werner J.
AU  - Tankard,James W.
TI  - Communication theories: origins, methods and uses in the mass media  
SN  - 0801304636
U1  - 302.23 19
PY  - 1992///
CY  - New York
PB  - Longman
KW  - Communication theory
KW  - Spines
N1  - Includes bibliographical references and index
N2  - Communication
ER  -