TY  - BOOK
AU  - Wimmer,Roger D.
AU  - Dominik,Joseph R.
TI  - Mass media research: an introduction  
SN  - 0534174728
U1  - 302.23 19
PY  - 1994///
CY  - Belmont
PB  - Wadsworth Publishing Company
KW  - Mass media
KW  - Spines
KW  - Mass Communication
N1  - Includes index and bibliographical references; mc
N2  - Communication
ER  -